First of all, School Empower wishes everyone a happy, healthy and prosperous New Year! This year, our resolution is to EMPOWER Studios of all kinds to grow their business. Each week we will try to give you multiple marketing and branding ideas on how you can increase your business.
On this one day/weekend of the year, we all tend to make New Year’s resolutions that are, generally, out the window by week three. And, one thing that I’ve noticed when talking to studio owners is that we are all so busy running classes and managing students, that we don’t even have TIME to run our business, let alone have a life.
In about November, I decided to change that pattern of working 14 hour days, 6 or more days a week, to take a break and a breath, to understand what I needed to do for myself to have a LIFE. And, I thought maybe by stepping away that I would enrich my life while, at the same time, growing our business. As a single mom of a college-aged daughter, I really needed to get back into having a bit of a SOCIAL LIFE. By now you must be wondering how this blog is going to help you grow your business. Well, in searching for life outside of work, I discovered this little website called MEETUP.com (well NOT SO LITTLE anymore!). I knew about Meetup for many years, and it was started (as so many highly funded, rapid-growth technologies are) by a guy in his mid 20′s. If you really want to read about the orgins you can. But WHERE am I going with this?
Well, I went to a Meetup on a rainy November Sunday, where I met about 9 other singles from the ages of 28–70 and an idea was born – born for my STUDIOS. And that was, WHY NOT have DANCE MEETUPS, or YOGA MEETUPS, or what EVER type of STUDIO you are, offer MEETUPS at a fee, for all different age groups, all different Marital Statuses, etc. So, for example, if you are a dance studio, you can have a SINGLE PARENT Dance Meetup, or how about Rainy Day Yoga? These can be any type of classes and can be planned in a week’s time or less, once you curate the type of group following.
If you think this is an idea for you, and you can use some help, let us know! I will tell you, all the nine people that I met with were waiting for the first dance meetup to start!