Take a look at all your friends, family, employees, and coworkers. How many of them have smart phones? I would guess that your answer is a pretty large number of people. With the high rise in technology, dance studio directors have to adapt as well to keep bringing in new students. Taken from an article written by the Yahoo Advertising team, they say the three key steps to successfully marketing your studio and business is to localize, personalize, and measure.
- Localize. A key practice when placing ads on a mobile market is to make sure that you include your address and phone number. Many potential customers may see the ad for your dance studio while running errands or picking up their child for school. With easy access to your address and phone number they’re more likely to take a detour to your studio on their way home from running.
- Personalize. Think of every ad you’ve ever seen while using an internet application on your phone. I bet that you can only really remember the ones that caught your attention, whether it was because of the striking quality of the ad or how the ad seemed to speak to you on a personal level. This is how your dance studio ads should be, visually stunning, eye-catching, and personal.
- Measure. Finally, make sure to monitor the traffic your ads receive and how conversion to consumers compares to the traffic received. “And you won’t love your campaign unless you develop a formula for measuring mobile-to-offline results.” Appdrenaline can also help with this!
Interested in mobile marketing, but unsure how to proceed or where to really start? A quick google search of "mobile marketing firms" will bring up a handy lists of websites that you can hire for your studio that will do everything for you and help grow your studio and take it to new places.
Original article found here.