Last week we promised some ideas on how to attract great dancers to your studio. Most studios have no curriculum geared toward the pre-professional dancer. I mean MORE than just great dance instruction.
For example, many parents/students need help in: 1) conservatory applications - finding the right conservatory and applying 2) company applications 3) Broadway, SF, Chicago and beyond training 4) How to get an agent 5) How to get head shots and demo tapes.
Offering these types of services for highly skilled dancers and their families will make YOUR STUDIO stand out from the crowd. To gear toward the more advanced dancer , offer high level intensives with Broadway Choreographers and casting agents -- use companies such as Stage Door Connections to help you get amazing talent TO YOUR STUDIO. And of course, the tried and true convention route: Make sure you identify those conventions that are NOT mass merchandising. You want to go to ELITE conventions that are not a crazy mass of young dancers. YOUR STUDIO should be the GOURMET of dance NOT the buffet table. I've attached an ad-- it pretty much sums up what I would be pitching to get the creme de la creme.