This includes your most active social tools (FB, Instagram, Twitter, YouTube, Twitter followers) as well as email lists. Two things matter: size (in terms of "perception" when people find your studio, referrals, word of mouth, sharing, trust and awareness.
BUILD YOUR FOLLOWING
1) post compelling- content, videos, instagram shares
2) contests encouraging hashtags posts
3) $5/day on FB or YouTube goes a long way. READ THIS ARTICLE
HOW MUCH MONEY DO YOU NEED TO SPEND AND WHERE DO YOUR NEW CUSTOMERS COME FROM?
1) spending money where you get the most new business
2) increase spending among current customers to encourage increased spending
3) reward current customers when they refer new business since many studios report referrals as one of the highest conversion tools
HOW TO GET THERE: f you don't know how to figure out how much you spend to get one customer, READ THIS. It will tell you how to get to your COST PER NEW CUSTOMER number. ALSO, and this is important, you should embed google analytics to your website -- Google allows you to see where your website traffic is coming from. All new customers should be asked how they found out about you.
This is perhaps the most under-appreciated metric there is. Everyone wants to know how to get more leads, but the gold is in converting more leads to customers. Get very, very serious about establishing a baseline on this number so you can take every element of your marketing, sales and service apart in an attempt to impact it in positive ways. For some businesses a five or ten percent bump in this number means doubling revenue.
This may be one of the best ways to get a sense of how healthy a business is. You can always do more to get more referrals: Post tesitmonials, make sure your facebook is serving to friends of your friends, get that INSTAGRAM popping: have your girls share to their friends
This is another measure of satisfaction, but also a pond of opportunity. If you are getting referrals, but not a lot of repeat business, it may be simply a matter of extending your offerings: Increase classes that are popular, add a junior competition team, add an acro class, etc.
DANCE STUDIOS WEB DESIGN: A GREAT WAY TO INCREASE YOUR ENROLLMENT!