What exactly does THAT mean? You might be the only studio in your town, or you might be one of five or ten. The question is, does your content (on your website, marketing materials, Facebook page, etc.) put people to sleep? For example, REGISTER NOW and Save 10%? Or does your copy GRAB your potential client's attention, bring YOUR studio into focus and create a buzz as to WHY they should come to your studio. For example, "SIGN UP NOW AND SAVE 10%", Or ACRO CLASSES STARTING NOW! A tad boring. Versus...
I came upon this ad for a Mercedes truck, which could have been incredibly boring, and well, YOU tell ME? Boring?
I think not! It is up to you to get your creative juices flowing and figure out how a picture or a video can speak 1000 words for your studio? What about featuring one of your dancers who came to you last year- she couldn't dance and now she can? Have her narrate HER inspiring story. How do you find those kids? Run a contest for anyone who can tell you the BEST DANCE STORY gets one month FREE. It's WORTH EVERY PENNY!
By the way, this website is build in the same technology that we build dance studio websites: You can easily add content, blog, integrate social media AND MORE. Add video on every page of your site to increase enrollment. Prices are affordable too!