Instagram is the flavor of the month now that Facebook has purchased them. Like any other social media, there's no 100% guarantee that it will help grow your enrollment, but getting the word out VISUALLY through Instagram is the goal. Kind of like Facebook on steriods. Teens and moms are using instagram to share-- like any other social media the key is growing followers and getting shares.
Get an Instragram account- Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there. Here's a few tips on how to get started.
Anthropologie has struck a good balance with their images. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457. Tranlate: moms with their younger adorable toddlers with older dancing sis.
Connect your Facebook account
Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns
A picture speaks a 1000 words, a video a million? Videotape a fun "testimonial" from your kids, a class or an amazing move.
Um, HELLOOOO? Dance Studios Web Designs builds website with Instagram integration
The people you follow on social networking platforms make all the difference in the world. Yes, follow your students. Risky I know, but that is how you are going to get your images out to other studends.
“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”
I.e. your awesome dancers, studio, teachers, parents.
Instagram provides a number of filters to change the look and feel of your photos.
Businesses can host photo contests on Instagram using hashtags to organize submissions and an RSS feed to follow along with new photos as they’re added. Yes, y'all great dancing again. Or more cute babies in tutus
Remember when Twitter’s #followfriday seemed somewhat avant-garde? Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling.
Engage—like others’ photos and leave comments
Follow your already established followers from other social media platforms
Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well
Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms—need to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding).
Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion. Capitalize on Facebook’s integration of Instagram to reach a wider audience.
Showing your employees at work not only gives a behind-the-scenes view of your company, it’s also a way to celebrate staff and show them how much they’re valued. A great example is Beaucoup Bakery, which shares pictures of their staff with the hashtag #beaucrew.
Um, Competitions, recital?
Listen, I know that it's hard to do all this social stuff, BUT, all you need is a Smart phone and an Instagram account. Aren't you already taking pictures already? And, for sure, your students are!